Overview
Marketing audiences help studios send the right message to the right people.
Instead of sending every message to every contact, audiences make campaigns more targeted.
Examples of useful audiences
Common audiences may include:
- All active clients
- New leads
- Inactive clients
- Clients with no upcoming lesson
- Clients with low package credits
- Event registrants
- Checked-in event attendees
Some audiences may depend on your subscription tier or the features currently enabled in your workspace.
Why targeted audiences matter
Targeted campaigns usually perform better because the message is more relevant.
For example:
- Low package credit clients may need a package renewal reminder.
- Event registrants may need a post-event follow-up.
- Inactive clients may need a friendly reactivation message.
- Leads may need a clear invitation to schedule their first lesson.
Audience preview
Before sending a campaign, review the audience preview.
Look for:
- Expected recipient count
- Suppressed or unsubscribed contacts
- Contacts that do not belong in the audience
- Missing contacts that may need updated CRM information
Best practice
Start with simple audiences.
Once the studio is comfortable, use more specific audiences for better follow-up and stronger conversion.