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Marketing

Using Organizer Contacts and Event Audiences

Understand how organizer event registrations can become useful contact records for future event communication.

Overview

Organizer contacts help event organizers keep track of people who register for events, attend events, or interact with organizer-run event pages.

This gives organizers a cleaner way to understand their event audience over time.

What organizer contacts are useful for

Organizer contacts can support:

  • Future event announcements
  • Attendee follow-up
  • Repeat attendee tracking
  • Event-specific audience review
  • Revenue and registration summaries

Studio CRM vs organizer contacts

Studio CRM records and organizer contacts should stay separate when the business workflows are different.

A studio-owned event may feed the studio CRM. An organizer-owned event may feed organizer contact and audience tools.

This separation helps avoid mixing a studio's client list with an organizer's event audience.

Best practice

After an event, review attendee contacts and decide whether to send a thank-you message, future event announcement, or feedback request.