Overview
Event registrations are not just sales.
They can also become useful CRM leads for future follow-up.
When someone registers for a studio-owned event, DanceFlow can connect that person to the studio CRM so the studio can continue the relationship after the event.
What happens after a studio-owned registration
When a paid registration is confirmed, DanceFlow can:
- Look for an existing client or lead with the same email
- Link the registration to that existing record when found
- Create a new lead when no matching record exists
- Mark the source as an event registration
- Alert the studio that a new event registration lead came in
Why this matters
Studios often meet new dancers through workshops, socials, camps, and guest coach events.
Capturing those registrants in the CRM helps staff follow up with:
- Trial lesson offers
- Class recommendations
- Package options
- Future events
- Post-event thank-you messages
Studio-owned events vs organizer-owned events
Studio-owned events can feed the studio CRM.
Organizer-owned events may use a separate organizer contact and audience workflow in a later version.
This separation helps keep studio CRM records and organizer event contacts clean.
Best practice
After an event, review new event registration leads and decide the next follow-up step.
Useful follow-up ideas include:
- Thank attendees for coming
- Invite them to a related class
- Offer an intro lesson
- Share upcoming events
- Ask for feedback
A good follow-up process helps one-time event attendees become repeat students or clients.